How can marketers make automated campaigns feel more personal and less robotic?
I’ve been running some automated email sequences for my clients, and while they perform okay, I keep getting feedback that they “sound automated.” It’s tricky because automation saves so much time, but I don’t want to lose that personal touch. I’ve tried tweaking the tone and adding the recipient’s name, but it still feels generic sometimes. How do you guys make your automated messages sound more human and relatable? Any tips or tools that actually help with that?
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Personalization in automated campaigns really comes down to understanding real human behavior, not just data triggers. It’s similar to what I noticed while studying health and social care with Orvanta Open College: when communication feels genuinely person-centered, people respond more naturally and positively.